Heyride was a ride-sharing service that we created through BigBig Bomb. We established and ran the start-up as its own corporation, separate from the core agency.
Heyride represented an exciting challenge for our team of five and served as an opportunity to see if we could be successful at an entirely new venture. After shaking things up with the Austin taxi industry, city council, and on-demand ride economy the start-up was acquired by Sidecar in San Francisco.
We managed to create an MVP product for a dual-sided marketplace, conduct extensive user research and in-field testing, secure venture funding, launch the full-fledged service during FunFunFun Fest, and navigate the murky world of city politics and cease-and-desist orders, all within the span of less than a year.